Scoial Media Campaign
Early in my design career as a student at Portland State, around the time I was a sophomore maybe still a freshman; I was really starting to dive into this thing people generally called “mapping” which combined anthropology, history, psycology, biology into a general melting pot to help
After really starting to get with the study and running with Jungian archetypes and gorging on psychoanalytic literature I realized that a lot of this stuff can be looked at under different scopes of magnification.
Twitter had felt the most optimal to use for this cases study. It had more options for user interactions than other social platforms plus the whole thing felt more “network-y” so I figured it’d be easier to track and measure progress on. I was seeing new accounts pop up and gain popularity through out high school like “Life Hacks” and “Classic Cars,” So I knew what the internet had kinda already voted on in terms of what was popular and what waves were surfable within the markets of attention.
